Learn more about creating authentic and engaging content. Video isn’t just an awareness play anymore. It should be woven throughout your entire business — from marketing to sales to customer service.

From Cronkite to Colbert, videos continue to capture our attention, but how and why we watch videos has changed. Instead of one screen, we now have many: phones, tablets, computers, Smart TVs, even refrigerators.

Instead of just a few shows on a few networks, we have access to millions of channels, YouTube, Instagram, Netflix, and more. Instead of mass-produced shows and ads created for us, we can create videos simply and distribute them instantly. Videos have come a long way … so why hasn’t our video strategy? When it comes to businesses creating videos, we might as well still be in 2008 — stuck in a time when video was just an awareness play. Let’s leave 2008 videos where they belong … in the past.

Multimedia (or motion graphic) design is designing graphics for a variety of media, particularly video and animation. Because of its time and cost requirements, this type of design has historically been reserved for those in TV and film. But with advancements in technology and a recent rise in video content marketing, motion graphic design has become more accessible than ever.

People care about authenticity, not effects. Videos today should be short and engaging. People want to watch helpful content, not feature films. Videos today should be an important part of your entire business strategy. Because companies can no longer rely solely on ads to generate revenue, they need to connect with people during every step of the customer journey.