Melkbosstrander’s awesome community spirit pays off!
‘The Melkbosstranders Facebook Group was created for all those who come from, live in or just care about Melkbosstrand, Cape Town, South Africa. The purpose of this group is to add value to community spirit of Melkbosstrand and to support each other and our children in any way we can’ said Bryan Douglas-Henry.
If you do a search for this public group called MELKBOSSTRANDERS you will find a community spirit like no other. Currently standing on 4102 members the Melkbosstranders share news, recipes, informative content, jokes and local business offers and support each other. They engage in conversation about almost everything & anything and it is evident that happiness, thankfulness, sincere and very BIG hearts live & share in the beauty of this seaside village.
They have a weekly photo competitions with their PHOTO OF THE WEEK and each week’s winning photo is showcased as the group’s cover photo. We also found their page rules displayed in an unusual yet very effective photo album that further showcase this beautiful seaside village. Melkbosstranders Page Rules .
The Melkbosstrander’s awesome community spirit pays off! What most certainly have drawn attention to this amazing Facebook group & community is their spirit, recently portrait on YouTube in their ‘pre-project production video clip’ promoting a Lantern-Lit Charity Beach walk that took place this past Friday 24 July 2015. (click on the link to watch this pre-promo video clip) Within in days Smile Radio 90.4 FM picked up on this amazing community project and The Melkbosstranders made local news.
What started off as an exercise to obtain CONSOL Energy saving lights that the community members could put to good use during the dreaded Eskom load shedding schedules, ended up in an amazing effort by one community member KARIN DREYER. In one month, Karen Dreyer delivered 1200 Consol Lights to the Melkbosstrand Community at cost price, after making 3 trips to Stellenbosch to fulfill the orders.
“It’s awesome what the community can do when we pull together” said Karen Dreyer
After the 3rd bulk order, the community members engaged in conversations on how they could give back to the community. These discussions on social media, specifically on the Melkbosstranders Community Facebook Page headed by Bryan Douglas-Henry, lead to the brilliant initiative of a lantern walk on the beach in aid of a selected social charity or organization. The Melkbosstrand Community Centre proposed that the aid should go towards Child Abuse leading to the ‘LIGHT A CHILD’s LIGHT’ project and it’s Lantern-Lit Charity Beach Walk.
The community could donate food, blankets or money and all proceeds received were collected and will be distributed by the Melkbosstrand Community Center to help in the fight against Child Abuse in Melkbosstrand.
Local community partners Melkbos Neighborhood Watch, Melkbos Community Police Forum, Melkbos SAPS, Melkbos NSRI and the Melkbos Community Centre all participated on the night of the project.
Local busineses pledged their support with Remax Melkbosstrand sponsoring a 1/2 page advert in the local news paper, The Tygerburger, to promote the event. The Atlantic Beach Estate featured the project in their weekly e-news letter and Smile 90.4 FM News and ‘What’s On’ covered the project in the days leading up to the charity beach walk. Postnet Melkbosstrand sponsored the printing of posters with local business consultancy Majohi Consultants donating all the graphic, concept & design and video production. Paparazzi Studios photographed & filmed the walk as part of their pledge to the course. Majohi also handled all the media, communications & public relations on behalf of Melkbosstranders Facebook Group
This project was also used as an opportunity for skills development within the production event and filming industry with 16 year old Sheila Wiggens from Parkland College working with Paparazzi Studios on the filming of the evenings events. Sheila Wiggens will use this job shadow experience as part of her Life Orientation school project.
The beachfront restaurants, Castella Amera, Die Damhuis, Trattoria Maranello, Bistro on the Beach, I love Melkies and The Seafood Lapa, all pledged their support by offering special Lantern-Lit Beach Walk discounts (or other special offers) to the public attending on the night.
With an awesome turnout by locals exceeding 250 on the actual walk and even more people supporting the beachfront restaurants after the walk on the night, the total exceeded 450-500 supporters by far. A bakkie load of blanket, food and clothing were collected in donations on the night with cash & card donations exceeding their wildest dreams.
‘We can only finalise the cash & card amount received in donations during the week when the card donations can be calculated and paid over to us from the various participating restaurants’ said Karen Dreyer, vice president of The Melkbosstrand Community Centre.
Written by: Heidi Croxford Date: 26 July 2015 For: Media & Public release