The power of the masses is real!
For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media.
Here is some relevant data on social media.
60% of your company mentions on Twitter occur when you aren’t at office.
42% of users who complain on social media expect a response from brands within 60 minutes.
58% of marketers state that original content (written and visual) is the cornerstone of social media marketing.
As per DOMO, 2460000 pieces of content is shared every minute on Facebook. On Twitter, users tweet 277,000 times per minute.