The APEX Story

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Apex Football School was established early 2017, following the remarkable journey of a young South African boy, Ruan Meyer who had a burning passion for the game of football, to the extend where he wanted to pursue it as a sport and a career, at any cost.

Despite the fact that the school Ruan attended as a young boy didn’t offer Football as a sport, his determination to play the beautiful game of soccer knew no limits and so Ruan joined a league team in the township close to his hometown.

Ruan would play rugby as a school sport but in the late afternoons he would slip away to join the township kid’s football practice. Whilst being trained & coached by volunteers in the townships, with every practise his love for the game grew stronger. At the time, Ruan knew no form of formal football coaching and his understanding of the game was rather limited.


He knew there had to be more to football than two teams of 11 players competing against one another, but he had no idea what separated a good team from a bad one. What made Manchester united, Real Madrid and Barcelona such football powerhouses?

Ruan’s love for soccer, natural talent and his hunger to learn more about this sport of football, ultimately lead him to England, the home of football, where he finally ended up living his dream.


Ruan became a student at Bolton Wanderers Institute of Sport where he did his B-tech level 3 in sport.  He also completed his FA Level 2 coaching badge and is currently busy with his Youth award.


Privileged to have been coached by UEFA A licensed coaches who have unlocked Ruan’s football abilities, he also learned a tremendous amount about the sport both as a player and as a coach but more so, it gave him an advantage wherein he could experience the lifestyle, unique to the sport.

During 2015/2016 Ruan volunteered at the Feyenoord International Football program in the Free State, where he was fortunate enough to work alongside well respected coaches Jan Gosgens and Jeffrey Oost.

This experience not only contributed to a clearer understanding of the tactical game, but also the greater philosophy of Dutch football.  Ruan then shadowed Ersnt Middendorp, the manager of Maritzburg United and his management team, Fadlu and Maahier Davids, both well respected in South African Football. He was very impressed with the work rate of this team where he learned that coaching is everything and more than just a 9 to 5 job.

Coaching extend further than what meets the eye and it demands commitment that knows no boundaries.


During Ruan’s time coaching in South Africa, he learned the difference between a player from Africa and a player from Europe and how every player has a different background. Currently studying a BA Honours degree in Coaching and Development in Sport, he coaches at Nantwich Town Fc, a semi pro club, where he assist the u14 coach.

Ruan’s journey in England has become the drive to return to South Africa and make a difference at the grassroots level. He wants to give kids the opportunities which he was not granted and this led to the birth of Apex Football School.

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Apex Football School Holiday Clinics

Although we run throughout the year inclusive of government and private school holidays, we offer a mornings coaching clinic during each holiday period.  We take advantage of furthering the children in the skills badge challenge which is an important part of our syllabus during this time.

The school holidays are the perfect opportunity for football club members, scholars and friends to spend a week intensely focusing on their development but also for new players to experience our unique coaching methods in a fun and inclusive environment.

At Apex we want to expose everyone to the beautiful game of football.

Our program focuses on the FUNdamentals of soccer highlighting the importance of understanding and developing important skills of the sport.

Our program emphasize on the fun of playing football whilst turning it into a safe learning environment for players to grow both their individual skills as well as to understanding the importance of teamwork.

We look to develop all 4 corners of the player which is4 PILARS

  • technical
  • psychological
  • physical
  • social


Each player will get

  • individual attention
  • parents will get feedback every month on the player’s process
  • Players will get the opportunity to play matches and have the match day experience.
  • Players will be coached by local and internationally qualified coaches.



Michael Grice reviewedreview Apex Football School5 star

I have worked with English football clubs in the Premier league, the Championship, League one and at grassroots level. Ruan is not only a skilled athlete and footballer, but a great academic of sport. Apex Football School will become a beacon to young people who strive to achieve the best they can be in “The beautiful game” I recommend Apex Football School with the highest regard.


Our classes and our approach

We have three different levels of football coaching each tailored to a different age group. However, we have two core beliefs that we take into every session.

  1. Firstly, we believe in something we call “Play not Push”. It means teaching football in a fun, pressure-free environment. We want to give children a positive introduction to sport as a whole, not just football, so they’re more likely to stay healthy and active throughout their lives.


  1. Secondly, we believe football can be educational. Coached in the right way it can stimulate imagination and aid early development skills such as learning colours and numbers, following instructions and playing as a team.


Levels of coaching offered

  1. Grass roots
    For the young and beginner player Grass roots programs are a great introduction to our more advanced programs and also introduce players to the 10 core moves and teach the fundamentals of football


  1. Junior Sessions
    For the 8 – 11 year old player working on the improvement of their technical skills and developing their game play through small sides Games.


  1. Elite Sessions
    For those players striving to improve their technical ability and game play to move them up to professional Academy level. We arrange our groups according to ability as well as age, please chat to your coach as to which sessions times are best for you.


Group Session Training is the core of our business, however we can also offer the following:

  • Soccer Schools Individual (One-on-One)
  • Training Sessions: Open to all ages and abilities